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A scalable algorithm for the market basket analysis
2007
Journal of Retailing and Consumer Services
The market basket is defined as an itemset bought together by a customer on a single visit to a store. The market basket analysis is a powerful tool for the implementation of cross-selling strategies. Especially in retailing it is essential to discover large baskets, since it deals with thousands of items. Although some algorithms can find large itemsets, they can be inefficient in terms of computational time. The aim of this paper is to present an algorithm to discover large itemset patterns
doi:10.1016/j.jretconser.2007.02.003
fatcat:bs3fbzmumjaqnnwfef6h5tob7i