Today's Alpha generation have high competency playing digital games. This privileged ability demands creativity in terms of cognitive and higher order thinking skills when it comes to designing and developing digital games. Therefore, this study aims to delineate the process of developing a rubric to measure primary school children's (age 7 to 12) creativity when creating games as a digital game designer. The constructs of the rubric were enthused by Torrance Creativity Theory which highlighted

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... on originality, fluency, flexibility and elaboration that adapted to fit the concept of the game design process. The development of the rubric underwent three distinctive phases; i) library research; ii) feasibility study; and iii) expert evaluation. Cohen's Kappa Coefficient formula was used to validate with average value κ = .81 (excellent) and the reliability was measured by Cronbach's Alpha formula with value α = .88 (excellent). Researchers found that by adopting the concept of game-based learning specifically through game design activity, children's creativity was significantly enhanced. The rubric of children's creativity would be essential for sustainable performance of quality education to produce a generation of critical thinkers, problem solvers while celebrating children's uniqueness and diversity in line to develop creative personality towards digital generation.