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The article covers particular features of the instrumental and technological block of the model strategy to use social media in the processes of scientific, technological and innovative spheres. The model has been developed in Sochi State University in the mainstream of the schools for pedagogical design and linguistic and rhetorical (L&R) paradigm. The authors offer sets of methodological recommendations and techniques to achieve the desired results, a methodology to evaluate the effectivenessdoi:10.13187/er.2014.88.2101 doaj:827df52c032548979d38a10e959ef4fe fatcat:dfyzvqusazabxer5hlmslrv3uy