Corporate Metamorphosis: The Effects of the New Media

Sean Murphy
1996 First Monday  
New Relationships Conclusion Our society, it seems, wraps itself up in historical patterns by which to live. We see what has worked over time. We recognise the patterns and ingrain them in our thinking. We look forward, use the patterns from the past and shape our future. We are afraid of the unknown and, most of all, change. Enter the distribution capabilities of Internet. Exponential in terms of power. One to one, real time, synchronous and asynchronous, many to one, many to many -passive &
more » ... al time. 24 hours a day, seven days a week. In a short time, this new medium has changed our ways of thinking in many domains. I wish to tackle the following question: What will this concept do to today's corporate structures?
doi:10.5210/fm.v1i1.469 fatcat:xov34acjhzdcfmgecvgafvnghe