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SimMarket: Multiagent-Based Customer Simulation and Decision Support for Category Management
[chapter]
2003
Lecture Notes in Computer Science
A key to an optimal assortment of goods and pricing of individual items in a store is the knowledge about potential customer's behaviour. In this paper we present the simulation of individual customers based on a multiagent system which models the important elements and external influences as single agents. An agent can be member of several agent groups which are represented as holons. We model each individual customer as an agent which behaves according the customer's individual preferences.
doi:10.1007/978-3-540-39869-1_7
fatcat:zbs3p75t4zcnpovuhbcof77bky