The Effect of Golf Tourism Motivation on Golf Coures Selecting, Satisfaction and Behavioral Intentions -Focus on Korean Golf Tourist of a Visit Golf Course in China-
골프관광 동기가 골프장 선택, 만족 및 행동의도에 미치는 영향 -중국 소재 골프장 방문 한국인 관광객을 중심으로-

Yk-Su Lee
2012 The Journal of the Korea Contents Association  
This research the impacts of the golf tourism motivation to the golf course selecting character and satisfaction, behavioral intention. Questionnaire was studied by Korean tourists visited China Golf Course. The results of this study are as follows. First, golf tourism motive appeared with the fact that affects in the golf course selecting. Second, golf tourism motive appeared with the fact that affects in the satisfaction and behavioral intention. Through these results, first, we could suggest
more » ... a new data for the development of the marketing strategy for the golf course selecting of golf tourist visit in China. Second, we can be improved was able to a marketing strategy as golf tourism motivation for satisfaction and behavioral intention. ■ keyword :|Golf Tourism|Motivation|Selecting Character|Behaviroal Intention|
doi:10.5392/jkca.2012.12.12.439 fatcat:h6inzxrcdzcvfdf5gkjhjxworq