Sustainability-A Key Element for a Competitive Business Strategy

Sumanta Bandyopadhyay
A supply to chain consists of all stages related directly or indirectly from procurement to manufacture, store, and finally deliver goods and services to satisfy the demand of a valued customer. The ardent competition among different supply chain in locally as well as global scenario, improvises organisation to look from rear sight to far sight, i.e. to add both qualitative and quantitative value, while taking care of all the stakeholders of a chain. A holistic integration of supply chain
more » ... supply chain components that have interactions with each other along the chain is crucial for success in a competitive globalised environment. Integration of environmental, social and economic aspect in supply chain not only makes the organisation sustainable, but it improves farm performance. Sustainability provides a competitive advantage over its competitor and plays a major role in developing long term competitive business strategy formulation.