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FQSPM-SWOT FOR STRATEGIC ALLIANCE PLANNING AND PARTNER SELECTION; CASE STUDY IN A HOLDING CAR MANUFACTURER COMPANY
2015
Technological and Economic Development of Economy
In today's competitive environment, holding companies are usually unable to successfully compete in production of goods and services due to technological sophistication. Therefore, for success of holding companies, selecting appropriate strategic alliance partner is a critical factor. Accordingly, the aim of the paper is to propose a systematic approach for an effective partner selection. Firstly, the underlying motivation and reasons for a strategic alliance building are presented using a SWOT
doi:10.3846/20294913.2014.965240
fatcat:ofpfjoiuzvf7plvatbxjz5gdge