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CIF IMPACT FACTOR: 4.465 North Asian International research
2017
Journal consortium www.nairjc.comnairjc.com North Asian International Research Journal of Multidisciplinary
unpublished
Retailing industry has been present in India since ages, but it is only in the recent past that it has witnessed so much dynamism. In fact, retailing has witnessed drastic change in the last few years-from a poorly stacked kirana store in the by lane of residential areas, to an aesthetically decorated store with properly arranged goods, offering ambience and convenience. The organized retail growth in the country has been triggered by tremendous increase in consumer spending, which in turn is
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