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1980s 1990s 2000s Author n1 n2 Author n1 n2 Author n1 publish sales research. Plouffe, Williams, and Wachner's (2008) article was used as the baseline, in which the number of sales articles published by 16 key journals over a period of 1983 to 2006 was listed and examined. As presented in Table 3 , the 17 most prolific JPSSM authors contributed to 23.4 percent of all sales articles published in the key marketing journals over the 24-year period. 2 A further breakdown indicated that these 17doi:10.2753/pss0885-3134300104 fatcat:v3lr4g5dorbb3iveqdh5dybqoi