WOMEN'S EMPOWERMENT: EXAMINING LEADERSHIP COMMUNICATION OF WOMEN ENTREPRENEURS IN INDONESIA AND THE USA

Rini Sudarmanti, Sofie Van Bauwe, Chia Longman
2015 Jurnal Komunikasi Malaysian Journal of Communication  
This article analyses cases of women entrepreneurs' discourses about their life experiences of empowerment and their leadership communication acts that empower their female subordinates. Compilation of qualitative data fieldwork findings from Bandung, Indonesia were compared with two existing similar studies on women's entrepreneurship in the US. Despite the cultural and geographic differences of the cases, research findings were generally uniform. Most of the entrepreneurs adopted two primary
more » ... mpowerment approaches related to leadership communications acts: transferring social awareness to encourage self-worth and transferring skills. We generally conclude that women entrepreneurs tend to create open communication, focus on the processes of "listening and persuading," and show care for others. Abstrak Artikel ini menganalisis kes pengalaman kehidupan usahawan wanita ketika memperkasakan pengusaha wanita dan tindakan komunikasinya. Penelitian ini berusaha mengumpul data kualitatif hasil kajian di Bandung-Indonesia dengan dua kajian di Amerika Syarikat yang memiliki fokus kajian yang hampir sama. Walaupun ada perbezaan budaya dan geografi, dapatan kajian menunjukkan persamaan yang setara. Hampir semua informan menunjukkan dua bentuk pendekatan pemerkasaan yang jelas dalam tindakan komunikasinya; penyedaran sosial untuk menghargai diri sendiri dan pemindahan kepakaran. Secara umum, hasil kajian menunjukkan bahawa usahawan wanita cenderung untuk melakukan komunikasi terbuka, berfokus pada proses mendengar, membujuk dan menunjukkan perhatian sesama mereka.
doi:10.17576/jkmjc-2015-3101-08 fatcat:x37ewuy6qfg4lcgljdgmg4inp4