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Undoubtedly, populist political candidates from the right and the left, including Donald Trump and Bernie Sanders changed the tenor and direction of the 2016 presidential contest in the US. Much like Barack Obama's electoral successes that were credited at least in part to his savvy social media campaigning in 2008 and 2012, since Trump's victory, the notion that social media "helped him win" has been revitalized, even by Trump himself (McCormick, 2016a) . This study therefore explores citizendoi:10.1080/1369118x.2017.1329334 fatcat:xogfjzwyerebtllvecdinzdkz4