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The criteria of the choice of investment elaborated by theoricians are based on rationality of deciders who after some work often consider two types of aids to investment decision: delay of getting back invested capital and net actualized value. Whereas other forms of aid to funding decision exist. We are proposing in the framework of this article, a new model of aid to funding decision corresponding to the new informal funding. We think that risk capital in the framework of informal fundingdoi:10.18535/ijsrm/v6i9.em06 fatcat:ksj6uliblrdnfarymr327gtxju