Abstracts Viola Muster Employees as consumers -the role of employees' consumption behaviour within blurring boundaries of the working sphere Different disciplines have been analyzing the blurring boundaries between spaces of work and consumption Yet, this disciplinary division has impeded the insight that individuals are not only acting as workers or consumers, but that they obtain a twofold role as workers and consumers in their everyday life. This article shows that companies are already

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... ssing their employees in their twofold role as workers and consumers. On the one hand companies provide various goods and services to satisfy their employees' consumer needs. On the other hand, companies approach their employees to perform as consumers for company purposes as they are interested, for example, in their consumption experiences to enhance innovation processes. This article shows that in both cases consumption plays an important role in shifting and blurring boundaries of the working sphere. Moreover, it is illustrated that processes of blurring boundaries in the working sphere and the consumption sphere can be interrelated.