A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2022; you can also visit the original URL.
The file type is
Currently, media planners have to face the media resource allocation problem (MRAP) such that the effectiveness of advertisements can be maximized. The MRAP includes independent types of media and different segments of advertisements for a given period of time. Subject to budgets and other constraints of advertisements, the media planners have to schedule the appropriate number of media in appropriate segments to achieve the maximal effectiveness of advertisements. In the past, based upon thedoi:10.24507/icicelb.07.09.1945 fatcat:tijwo4zhsfgivjgv5czgpz4q4m