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Attitude of Pakistani Muslims toward Banned Controversial Advertisements
2020
Global Regional Review
Advertising is a complete process of communication, and it plays an essential role and develops the strongest link between advertisers and their target audience. But, some advertisements are considered controversial because of the content or product, and they may generate negative responses. Religious and social restrictions did not give enough leeway for creative freedom. The main objective of this study is to find out the attitude of Pakistani Muslims toward controversial advertisements. Data
doi:10.31703/grr.2020(v-iii).15
fatcat:k5yduw7dendszkge5wcp4hobdi