An Overview and Analysis of Marketing Ethics

Dincer Caner, Dincer Banu
2014 International Journal of Academic Research in Business and Social Sciences  
In todays business world, in addition to general decisions, managers must also make judgments concerning what is ethical to do. This is not an easy task especially for marketing professionals as marketing is the visible interface with not only customers, but with all other stakeholders, it is important for marketers to take into consideration the marketing ethics. Marketing ethics should be examined from an individual, organizational, and societal perspective.
doi:10.6007/ijarbss/v4-i11/1290 fatcat:kz3u4ek54barzm2fvfcl2blvhy