This study investigated parameters of effective total quality management practices in the Nigerian educational institution specifically in Rivers state. The study adopted a descriptive survey. One research question was formulated to guide the study. The study is based on the data collected from the stakeholders of selected privates and public universities in Nigeria through the administration of questionnaires. Data collected were analyzed using mean and standard deviation. Findings show that

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... ality input management has an effect on perceived corporate image, quality output management has an effect on perceived corporate image, there is no difference between private and public universities as regards their total quality management and how students perceive the corporate image.