A. Objects of the experiments (pp. 236-237). B. Technique and procedure (pp. 237-242). (i) Methoods of measuring affediue value. (ii) Method of measuring memory value. C. Results (pp. 242-247). D. Conclusions (pp. 247-250). A. OBJECTS OF THE EXPERIMENTS. THE experiments described below were undertaken with the object of investigating the influence of affective tone on the process of memory by as quantitative and unambiguous a method as possible.