How brand post content contributes to user's Facebook brand-page engagement. The experiential route of active participation

Jesús Gutiérrez-Cillán, Carmen Camarero-Izquierdo, Rebeca San José-Cabezudo
2017 Business Research Quarterly  
doi:10.1016/j.brq.2017.06.001 fatcat:ytwchtzkx5f35jj3kgegjeziwa