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A STUDY ON THE PERCEPTION OF THE TAIWAN'S NEW-INHABITANT TOWARDS FORTUNE CHICKEN IMAGERY OF CALICO
Journal of the science of design
In recent years Taiwan has serious birth rate problem, the two main reasons are: double-salary family, and the male-female ratio, that is why a lot of Taiwanese go overseas to look for brides. As a result, there were many cross-cultural problems, such as most common wedding gift "Fortune Chicken" it has encouragement of the Fertility and happiness, nevertheless, it often omitted in translations. Therefore, the purpose of this study is to explore some new ways to help "New-Inhabitant" understand
doi:10.11247/jsd.2.2_2_73
fatcat:vutbtts6hfbvxhqpckhocujjem