A CREATIVE CLASS RESEARCH AND ITS DIFFICULTIES-EMPIRICAL EVIDENCE FROM A SOUTHERN HUNGARIAN CITY, PÉCS

Krisztina Keresnyei
2015 ROMANIAN REVIEW OF REGIONAL STUDIES   unpublished
Creative industry, as a concept, first appeared at the beginning of the 21st century and spread worldwide when the American urbanist, Richard Florida, published his book "The Rise of the Creative Class" in 2002. Today, there is no question anymore that the creative industry and creative workers will play a huge part in the European Union"s future economy, and hopefully in Hungary"s economy as well. This article can be divided into three parts. In the first part, it aims to give an overview of
more » ... ve an overview of the creative class definitions published by Florida, and it also outlines the up and down sides of the theory. Then looking at the problems of the article, a possible alternative is disclosed, which includes not only the occupational-based definition, it but also combines it with the industry-based view. In this way, a complex approach is created, which can be used for further research. As this new approach is based partly on the creative industries classification, the second part of the article aims to shortly summarize the main characteristics of the creative industries definition. The final part focuses on the survey conducted among the creative businesses in Pécs. The survey focuses on the creative class preferences of living. With this analysis, we hope to find the key factors that attracted or kept the members of the creative class in the city and its wider area, an important element in creating long-term development strategies.
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