Investing money in environmental protection measures is an investment project. The ecological problem is one of the global problems of our time. Disposal of household waste and their pollution of the environment is currently one of the most serious environmental problems in Russia. Human waste products also significantly affect the pollution of water bodies, since water that is used in cities for the needs of the population from the sewage system often enters directly into open water bodies,

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... assing the system of treatment facilities, the quality of which leaves much to be desired: most of them almost cannot cope with their functions due to outdated and deteriorated equipment. In Russia, the national project "Ecology" has been adopted, since the need for the introduction of new technologies that do not harm the environment has long been acute. The subject of the study is the investment of enterprises and organizations in environmental innovations for the preservation of natural resources. The purpose of the study is the necessity and significance of investments in high-tech projects to improve the environmental situation and reduce emissions of pollutants into the air. Methodology. The financial support of the new national project "Ecology" has been studied. The companies that successfully implement the latest technologies in their production, focused on reducing the harm caused to the environment, thereby attracting investments in their projects, are highlighted. Results. Enterprises will be able to attract investments for the development of their own production only if they are attractive to investors, for whom such aspects of work as the introduction of modern technologies, taking into account the minimization of harm to the environment, are extremely important.