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Utsunomiya City Brand Strategy
2020
THE JOURNAL OF UTSUNOMIYA KYOWA UNIVERSITY
Japanese population decline began in 2008, and about 31 million people, or onequarter of the current population, will disappear from Japan in the next half-century. From now on, we will enter an era of inter-city competition in which prefectures and municipalities throughout Japan try to slow down population decrease and compete to sustain and develop regions and cities. To that end, it is crucial to increase the number of tourists and visitors, and to increase residents and to attract
doi:10.24629/citylife.21.0_86
fatcat:fmghp37xtve6po42jo2es7gxxq