In Malaysia, housing is divided into four categories, which are low cost housing, low medium cost housing, medium cost housing, and high cost housing. Demand and supply of housing is a major challenge to the country because it is one catalyst for social economic structure. The purpose of this research is to identify the factors of low-cost housing demand in Malaysia and to confirm the factors among experts in construction industry players in Malaysia. All factors are identifying from previous

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... udies. Questionnaires are distributed among experts in construction industry players in Malaysia for confirmation. The data from previous studies are analyzed using frequency analysis table and the ranking of the factors are determined based on the highest frequency. Data from the questionnaires then analyzed using "Mean Rank" method. Ranking of the factors are determined based on the mean value adopted from SPSS 16 software. 27 factors of low cost housing demand are determined based on the previous studies. Results from previous studies shows that housing prices are on the highest ranking. 11 factors in the lowest ranking which are number of household factors, quality homes, adequacy, subsidies, marital status, mortgage rates, functions, benefits, job, family life, and culture. Meanwhile, results among experts in construction industry players in Malaysia show that affordable housing factors are in the highest ranking and marital status at the lower ranking. 92.1% of experts agreed that the factors are significant. Therefore, all the factors can be applied as low cost housing demand factors in Malaysia. Keywords:factors,lowcosthousing,demand,