Surface alloying is shown to produce electronic states with a very large spin-splitting. We discuss the long range ordered bismuth/silver(111) surface alloy where an energy bands separation of up to one eV is achieved. Such strong spin-splitting enables angular resolved photoemission spectroscopy to directly observe the region close to the band edge, where the density of states shows quasi-one dimensional behavior. The associated singularity in the local density of states has been measured by

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... w temperature scanning tunneling spectroscopy. The implications of this new class of materials for potential spintronics applications as well as fundamental issues are discussed.