A Comparison of Choice Experiments and Actual Grocery Store Behavior: An Empirical Application to Seafood Products

Darren Hudson, R. Karina Gallardo, Terrill R. Hanson
2012 Journal of Agricultural and Applied Economics  
In this paper we compare results from an in-store field experiment and a mail survey choice experiment (CE) to investigate CE's capacity in predicting grocery store market share. For the comparison, we used three seafood products: freshwater prawns, marine shrimp, and lobster. CE estimates were obtained via four econometric models: the conditional logit, the random parameter logit, the heteroskedastic extreme value, and the multinomial probit. We found that the level of control in the grocery
more » ... ore experiment and the choice of econometric model influenced the capacity of CE to predict grocery store market shares.
doi:10.1017/s107407080000016x fatcat:k3dkarrxijgqnhchlwmdc65b6m