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In recent years, the tourism industry has faced its critics by turning its attention to the development of more responsible tourism. This is a form of tourism that is mindful of the diverse needs of host communities, local business and the visitor. This article investigates the development of more responsible tourism from the perspective of a popular tourist product -the self-guided trail or route. The trail or route provides a themed and interpreted journey through the urban or ruraldoi:10.1080/02508281.2016.1147222 fatcat:cpcsxknvlnf55jgp5wfzllg7a4