Máquina veloz/máquina voraz: tópicos que permitem um cânone?

Dilma Beatriz Rocha Juliano
2012 FronteiraZ  
The technical transformation of the artistic object, from its erudite character to its marketing package, provides the opening of the gates of production and the "arts" proliferate. All its manifestations incorporate the technical ingredients of the period, in a certain way embodied in the expression "cultural industry": mainly in the discontinuous, in the fragmentation, and in the possibility of reproduction. It is the industry which produces, shapes, absorbs, and ultimately regulates the end
more » ... f the century cultural production, intensifying itself in the speed of the machine. Then, it is possible to understand the cultural mix in which the human pace is substituted by the machinic voracity which always wants more and more of everything, and not only of the good and the best things. This article intends to work with the perspective of the continuous flow of the cultural industry production, which redoubles the critical task of deeply revising the paradigms used to "elevate" a work to the canon. In addition, I propose to reflect whether it is possible to sustain the concept of canon, in this context in which the time of human perception of both creation and enjoyment is supplanted by the utilitarianism of the machine.
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