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By using three areas of well-being, psychological, physical, and social this study aims to explore the perceptions of consumers engaging in digital-physical platforms and communities during the UK COVID-19 lockdown and the impact such participation had on their well-being. Ninety people were recruited via an online study, all were using online workouts, and self-selected to participate. The use of virtual ethnography gave further insight into the functions of these platforms and their role indoi:10.1111/joca.12375 pmid:34226752 pmcid:PMC8242656 fatcat:iv6pqjcterfodeodicgoxlfjpu