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We explore a dataset of app developer reasoning to better understand the reasons that may inadvertently promote or demote app developers' prioritization of security. We identify a number of reasons: caring vs. fear of users, the impact of norms, and notions of 'otherness' and 'self' in terms of belonging to groups. Based on our preliminary ndings, we propose an interdisciplinary research agenda to explore the impact of social identity (a psychological theory) on developers' security rationales,doi:10.1145/3387940.3392230 dblp:conf/icse/RaufLLTNR20 fatcat:vfaifwrfnnfv5gdx3tvuu3w5hq