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Are many years that academics and professionals dealing with the so-called socially responsible investment (SRI). Yet, still it persists today the need of a better knowledge of personal reasons underlying the investment decision. This is evidenced by inconclusive and contradictory findings of decades of empirical research. So, this paper aims at contributing to fill this gap, by deepening whether the level of personal concerns with corporate social responsibility (CSR) and the personalfatcat:bh2djulrbfhnxbvdb5bu4aeboi