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I Wish I Were! Anatomy of A Fomsumer
Journal of Internet Applications and Management
Gamze İPEK 3 , firstname.lastname@example.org Fomsumer, which is the concept that combines or mixes "fomo" and "consumer" together, contains the characteristics of today's consumers of social media within itself. FOMO, which is the abbreviation for "fear of missing out", is not only related to social media but also closely related to marketing and consumer behavior. This study aims to draw a general framework for fomsumer behavior based on a conceptual approach towards the concept of fomsumer. Thedoi:10.34231/iuyd.407055 fatcat:pjl4jcszhnecjcvgj6umn7heya