Business Model Creativity:

Kristian Brøndum, Christian Byrge, Søren Hansen
This paper presents a model for feasibility testing of novel ideas for business model innovators. It suggests a five-step systematic involvement of non-domain-related knowledge intended to deliver more unique ideas that are feasible in the decision-making phase of business model innovation.
doi:10.5278/ojs.jbm.v6i2.2454 fatcat:vzvu5f6ji5et3fzxsd5rtzuurm