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E-commerce as a techno-managerial innovation ecosystem: Policy implications
2016
Journal of Innovation Management
Innovation can be viewed as a adoption and dissemination of something new in a given context. E-commerce is thus an innovation when it is introduced to a new environment in an emerging market or when adopted by a new class of user industries. As a techno-managerial innovation, it requires business adaption, organizational learning, and supportive environment that could lead to wide diffusion and transformational impact. Several global forces drive the adoption of e-commerce such as global
doi:10.24840/2183-0606_004.001_0002
fatcat:ygp6glaxvzfbho67bve2w7pdu4