Today fashion is incomplete without denim. Denim in all varieties matches with all attire. It is difficult to believe that denim firstly was used in clothing for the pants worn by miners on the west coast of US. Gradually, due to advancement in technology, denim turned as a fashion symbol. Denim jeans became more well-liked amongst women as it was available in latest varieties. As Women are more fashion concerned than men and were inclined to buy jeans. So, a research was conducted considering

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... 5 female respondents from Thane city with an objective to determine the factors affecting selection, usage pattern and wardrobe analysis of Denim Jeans. The research design used was exploratory research and sampling technique was non probability However, no research or study is without any limitations and so this research too had some limitations as the Sample size was very small for making trustworthy decision. Moreover, only the females of Thane district were surveyed, the results obtained from this research might not be applicable to other parts of the country.