A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2020; you can also visit the original URL.
The file type is application/pdf
.
Effect of electronic word of mouth on repurchase intention mediated by brand attitude
2020
International Research Journal of Management IT and Social Sciences
This research aims to consider the effect of electronic word of mouth on repurchase intention mediated by the brand in the context of purchasing local clothing brand in the City of Denpasar. The unit of analysis of the study is the costumer of local clothing brands as respondents. This study is a survey of 121 respondents, by using PLS to connect constructs electronic word of mouth, repurchase intention and brand attitude. The results showed that there are significant relationships of
doi:10.21744/irjmis.v7n2.854
fatcat:wgtpondd6jb2bfpnsyxekpqs6a