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The Rhetoric and Translation of English Advertisement
International Journal of Business and Management
Advertisement is the major way of promoting sales. To achieve this aim, the AD language gets used to reinforce the effect with the help of rhetoric devices such as simile, metaphor, personification, pun, rhyme, etc. In term of the difference between English and Chinese, some translation methods including Literal Translantion, Free Translation and Modulation could be skillfully used during the time of translating rhetoric devices. Because almost all kinds of subject knowledge and commercedoi:10.5539/ijbm.v3n11p83 fatcat:5uxpdf536zccdhhe5aeash5fia