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Since the launch of Bing (www.bing.com) in June 2009, we have seen Bing web search market share in the US more than doubled and Bing image search query share quadrupled. In this talk, I will share our experience building Bing image search as the fastest growing image search engine, and discuss the challenges and opportunities in image search. Specifically, I will talk about how we have significantly improved image search quality, and built differentiated image search user experience using NLP,doi:10.1145/2656719.2656725 dblp:conf/mm/FerracaniPB14a fatcat:obsb2i4iybhu3dq77hujvjtbze