Online dating is nowadays a profitable industry within the eBusiness area. This master thesis "Economization of the Self: Based on the Example of Online Dating Sites", represents an overview of the specific features of online dating, which substantially influences two aspects. On the one hand, online dating influences new ways of meeting mates and potential partners on the internet, and on the other hand, it opens new possibilities regarding business areas in eBusiness. Furthermore, this thesis

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... will provide an explanation of the economization of an individual personal sphere and its relation to the online dating industry. Moreover, a case study about the business model of a niche dating site will be presented in this thesis. The most important theoretical findings about online dating will be shown on practical examples within the case study. Data from the case study was gathered through an expert interview - CEO of the online dating site "kath-Treff".