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The rise of social media has turned the Web into an online community where people connect, communicate, and collaborate with each other. Structured analytics in social media is the process of discovering the structure of the relationships emerging from this social media use. It focuses on identifying the users involved, the activities they undertake, the actions they perform, and the items (e.g., movies, restaurants, blogs, etc.) they create and interact with. There are two key challengesdoi:10.14778/2824032.2824135 fatcat:lqf3l44fkjajjgzsguk275ngba