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Information Usefulness and Attitude Formation a Double-Dependent Variable Model (DDV) to Examine the Impacts of Online Reviews on Consumers
2021
Journal of Organizational and End User Computing
With the popularity of online shopping, a large body of studies have paid much attention to the factors influencing consumers' information seeking and assessing. However, theoretical development and empirical testing are still not enough to explain this phenomenon, that is, during the information seeking and assessing process, what factor play a decisive role is a question needed to be deeply explored. This study, thus, aim to understand the impact of the attributes of online reviews on
doi:10.4018/joeuc.20211101.oa29
fatcat:a6pzdnnrprhgpd5i37ioctw3ue