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DETERMINANTS AND OUTCOME OF CUSTOMER SATISFACTION AT COMMERCIAL BANK OF ETHIOPIA: EVIDENCE FROM ADDIS ABABA
unpublished
This study was conducted on Determinants and outcome of customer satisfaction at Commercial Bank of Ethiopia by taking evidence from Addis Ababa which is capital city of Ethiopia. Seven branches were selected randomly. The overall objective of the paper was to investigate major factors that Influence customer satisfaction and to examine resulting effect on customer future behavioral intension. To achieve stated objective five point liker-scale questionnaires were developed and distributed to
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