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Proceedings of the 8th International Conference on Entrepreneurship and Business Management (ICEBM 2019) UNTAR
Companies can create core competencies or competitive advantages by adopting the marketing strategies. It can result in creating profitable relationship with customers, differentiation themselves to gain superior customer value than others. This study emphasizes on investigating how small tourism firms create their competitive advantage by investigating business environment of PEST analysis, and Porter's Five Forces Analysis and by using marketing analytic tools such asdoi:10.2991/aebmr.k.200626.018 fatcat:l3n2wl6ffvc57bv7bw6l33nuei