A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2019; you can also visit the original URL.
The file type is application/pdf.
Nelcy Rocío Escobar Moreno. "Comunicación integrada de marketing: un acercamiento a la evolución del concepto." Semestre Económico 17.35 (2014) 161-192