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Search, Antitrust and the Economics of the Control of User Data
2013
Social Science Research Network
This Article argues for reorienting many antitrust investigations-and more generally regulatory approaches-to focus on how control of personal data by corporations can entrench monopoly power in an economy shaped increasingly by the power of "big data." What is largely missed in analyses defending Google from antitrust action is how Google's ever expanding control of user personal data and its critical value to online advertisers creates an insurmountable barrier to entry for new competition.
doi:10.2139/ssrn.2309547
fatcat:pa7wsub2b5arffntukmrx35ssi