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International Journal of Management Research
Banking industry has gone through many changes from time to time. Globalization and rapid increase in competition has emphasized the banks to be more productive and profitable. Banks should strongly focus on relationship management with customers in order to retain them. The ultimate objective is to get customers loyalty for the bank. CRM is used as the most efficient tool to improve banking and make positive impact on its performance and satisfy customers more efficiently. CRM creates a feelfatcat:3ehm5hga7nhrbfjudqvrabhizq