Determinants Of Attitude Of Online Brokers Towards Online Trading In Pakistan Stock Exchange: Adopting Technology Acceptance Model

Saeed Ahmad Sabah Younus
2021 Zenodo  
This study explores the attitude of brokers towards the use of online stock trading system in Pakistan stock exchange. In Pakistan the online stock trading system has been introduced since 2016, and still there are many brokers who are not using the online stock trading system in Pakistan stock exchange. To observed and understand the behavior of the brokers Technology Acceptance Model TAM theory has been used as mediator "perceived usefulness and perceived ease of use", and this article based
more » ... n the attitude of the brokers above financial capability and Computer self-efficacy as external variables. The data for this research has been collected from the online brokers and the list of brokers is available on the website (PSX, 2016). For the data collection questionnaire survey method has been used and analyzed by using SPSS. The result showed that the financial capability and computer self-efficacy effect the broker's attitude towards online stock trading in Pakistan stock exchange. Whereas the mediators perceived ease of use and perceived usefulness has positive impact on the attitude of brokers.
doi:10.5281/zenodo.5338915 fatcat:r3ouwct3hbhklonxj43rfqgwiu