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Determinants Of Attitude Of Online Brokers Towards Online Trading In Pakistan Stock Exchange: Adopting Technology Acceptance Model
2021
Zenodo
This study explores the attitude of brokers towards the use of online stock trading system in Pakistan stock exchange. In Pakistan the online stock trading system has been introduced since 2016, and still there are many brokers who are not using the online stock trading system in Pakistan stock exchange. To observed and understand the behavior of the brokers Technology Acceptance Model TAM theory has been used as mediator "perceived usefulness and perceived ease of use", and this article based
doi:10.5281/zenodo.5338915
fatcat:r3ouwct3hbhklonxj43rfqgwiu