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British Food Journal
This paper focuses on the web-marketing strategies adopted by the Italian Speciality Wineries (ISWs). The case study concerns a sample of 272 high quality wineries that have been selected to help investigate the level of Internet marketing in use. An analysis of the existing web-sites has been conducted through an adapted 7Cs model. The 7Cs model data analysis has been developed both at a univariate and a multivariate level. The entrepreneurs perception of Internet marketing has been analyseddoi:10.1108/00070700910966041 fatcat:pphtnrzrjfhgfpcbza3yfw2lja