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Connected car services are rapidly diffusing as they promise to significantly enhance the overall driving experience. Because they rely on the collection and exploitation of car data, however, such services are associated with significant privacy risks. Following guidelines on contextualized theorizing, this paper examines how individuals perceive these risks and how their privacy risk perceptions in turn influence their decision-making, i.e., their willingness to share car data with the cardoi:10.24451/arbor.16077 fatcat:ft7obvoo4nggleq6o7co2qxute